The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on…
My name is Ben and I am a web developer. My interests include martial arts, developing web sites, and reading about politics, emotional psychology, and theoretical physics. I'm converting myself from tea to coffee, I love dogs, not cats, my genes dictate that I won't be going bald when I'm fat and old, and I type faster than you. I live in Vancouver, BC. <"!"-- My living monologue (I actually had to add brackets around the exclamation so the whole site didn't break) -->
I made this tumblr site by myself. You won't see it anywhere else. Its based on the design of my portfolio. It won't be getting constant updates since I don't really like tumblr theme dev, too front end and its too wet (vs. dry coding) and no offline dev capabilities.
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I nice little infographic that can be found over at moz.com
Remarketing emails are sent when a user puts an item into their chopping bag, but never completes the transaction. To help conversion rates, a marketer will send out remarketing emails. This is highly effective and does increase your conversion rates.
To do remarketing, one should send three remarketing emails. The first one should be a follow up email leaving immediately after the user has left. This is a customer service centered email and should ask whether or not there was a technical issue. Make sure this email leaves within the first hour.
The second follow-up is issued 23 hours later. This is used to reassure the customer that the product is amazing. This is done through customer reviews and reasons to purchase (features/USPs). Quick links and product images are a must. Keep the product in focus and do not market anything else.
The final follow up occurs 6 days and 23 hours later. It offers a discount, free trial, free shipping, or whatever you’re willing to offer.
Also, make sure the content is personalized. This helps a LOT!
Here’s a list of remarketing:
- A visitor adds a product to the cart only to abandon later
- A visitor initiates signing up but doesn’t complete the process
- A visitor request a quote but does not complete the purchase
- A visitor views a product but does not purchase it within seven days
- A customer who has not purchased anything within the last six months
Over at my company, I think we’ll be sending out remarketing emails to both vendors and buyers. A remarketing email to remind them to come to us in the high season instead of our competitors. Also the three emails for shopping cart abandonment. (I think we’ll include content on telling them to compare us to their competitor if they have already bought from them and can return their product and go with us if we beat them <— needs to be communicated with more brevity.)
Posted 10 months ago on Tuesday, October 29, 2013 at 2:28 pm # remarketing # ecommerce # emails
PPC is like a stereo system. Why splurge for fancy cables when your speakers stink?
Posted 10 months ago on Tuesday, October 29, 2013 at 2:16 pm 18 notes
i want people to go and read through this page. Its incredibly interesting. I believe my last post was a link share as well.
See where it says “Learn something interesting?” And then a +1 Button? This is effective marketing. At work, we’re thinking of integrating this into your site. Would you try what Google is doing?
Posted 10 months ago on Thursday, October 24, 2013 at 12:44 pm # google plus one # social media # plus one
SEO copywriting - porady dla początkujących
Posted 10 months ago on Wednesday, October 23, 2013 at 4:26 pm 5 notes
Posted 10 months ago on Wednesday, October 23, 2013 at 4:24 pm 2 notes
Don’t know whether to applaud or puke. Perhaps a little of both? Simultaneously? Into a bucket? While clapping?
Although good use of a pun, it doesn’t send the message in the literal meaning… I would have scraped it.
Posted 10 months ago on Wednesday, October 23, 2013 at 4:23 pm 2 notes
The “Algorithm”. This term makes some people shudder in fear, while for others look at it in awe. In both ways, there’s goosebumps. This post will explain what Hummingbird is, SEO for Google, some of its past, and what’s its currently doing.
To start off, many of you have probably heard of Hummingbird; the second latest update to Big G’s Big A. This update targeted websites with proper UX/I and gave them an SEO boost. Is this good for your business?
Well, it depends. I can see this update as a realistic factor. Its aim probably isn’t to get the big companies a boost and the smaller, low-budget companies a kick-in-the-kahunas, but rather to ensure that websites are following W3C Recommendations as well as ensuring their good content is, well, readable and accessible.
People aren’t resorting to search engines anymore as their only method of accessing information; even if they know this. There’s social media. Heck, businesses are now taking their blogs to tumblr for just that: its more accessible. Therefore, if you want to make sure you don’t get hit hard by Hummingbird, just sit down and make sure your site is doing two things (a) HTML5 up-to-date and (b) its rich in social media. These are the two things that I feel are going to affect you the most.
There’s also the properties on how the site is constructed. Is it poorly developed from the back? Is the code DRY (Don’t Repeat Yourself)? Is it editable? Is it readable? I can place money that bots will check this. They’ll also check if you’re using the <main>, <header>, <footer>, <nav>, <aside>, <article>, <section>, and all the other goodies of HTML5 properly and that you aren’t resorting to a <div id=”main”>.
There’s so much about Hummingbird, but it should help you if you’re content rich.
Now onto the LATEST instalment: Penguin
Penguin is an anti-link algorithm. What it will do is work on sites and if it keeps finding tons of links pointing to your site that may have been bought or link networked to boost your SEO, you get penalized! This is a huge one. It means you need that if you add your link when commenting on blogs, you could get penalized; I’m sure there’s a function in the Big A for identifying genuine vs. fake comments. Penguin will also sit down and read anchor text and what not. Identify “is this link in the content or in the footer?” Link networks can be placed in the footer, in the aside, and so on. I wouldn’t worry about penguin, since their update will not affect you, rather it will keep bad business ethics out of your business.
In the past, Google also released Panda, which focused on developing and promoting site that are rich in content and lowing the PageRank for those that are low in content. Panda is the algorithm that you want to make happy. Get past the cute vicious bear and you are going to be loved by Google.
If you want to see how these updates performed and what not, take a look at one of google pages: http://www.google.com/intl/en_us/insidesearch/howsearchworks/thestory
This is a huge and in-depth introduction to Google and how it functions.
Posted 10 months ago on Wednesday, October 23, 2013 at 1:07 pm # penguin # hummingbird # panda # google updates # seo
anheirofmind said: Cant send fanmail, so this is in an ask. I think the textbook height chart is a neat idea, and I would do it by thickness of the book, not height.
OK, thanks. You’re awesome!
Posted 10 months ago on Friday, October 18, 2013 at 6:45 pm
Matalan a/w 13
Posted 10 months ago on Wednesday, October 16, 2013 at 7:58 pm 42 notes
I am currently working at a textbook store and I came to my boss with an idea: what if we made a height chart detailing to students how tall they are in textbooks? She likes it. Its year long branding on a residents wall, but how many students will use this. I am posting this on tumblr to basically ask: would you put up a height chart for a company called Big Mama with the slogan “I like big books and cannot lie”? On top of that, it will detail your height in centimetres, inches, and textbook. Should we measure it by textbook height or thickness? We have tons of textbooks and can just find the average by ourselves.
Please message me and let me know if you would use it. I’ll put your name forward as a Beta Tester to my boss. It’ll also give me a chance to see if we can get some Beta Testers.
Posted 10 months ago on Wednesday, October 16, 2013 at 4:13 pm # bigmama # big mama # textbooks # height chart # branding # target audience # textbook height # textbook thickness # university # college # ubc # university of british columbia # uoft # university of toronto # sfu # simon fraser university # uvic # university of victoria # tuition # ryerson # uofa # uofalberta
Ok, so I’m completely lost with learning rails. Can someone help me out?
Posted 11 months ago on Thursday, October 3, 2013 at 6:23 pm # ruby # rails # ruby on rails # html # i want to go back to php